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Dark red, No bleach.

Qwerky's first permanent dye — built for dark and unbleached hair, no bleach step required. Currently in development. Join the waitlist for early access when we drop and to receive a PR kit from us!

For live updates on our progress, join the Red Room

MEET YOUR RED FLAG.

The Problem

If you've got dark, unbleached hair, you've probably bought a semi-permanent red before — and watched it disappear indoors. Semi-permanent dyes only really show up in direct sunlight on dark hair. Not because you did it wrong. Because they were never built to lift dark hair without bleach. That's been our gap too.

Made for the hair that was told colour wouldn't show.

Red Flag is Qwerky's first permanent colour — one step, no bleach, no ammonia, no PPD. Formulated so dark hair can go a real, visible dark red, without the damage of bleaching.

The Proof

Real hair. Real results.

Two hair models, two real transformations. No stock photography — this is what Red Flag actually does.

Model 1

Starting hair: Level 2–3, natural waves, shoulder-blade length, thick
Result: Level 4–5 red throughout
Hair condition: Soft, curl pattern unaffected
Usage: ~1.5 sets

Model 2

Starting hair: Level 2–3 black roots + Level 4–5 brown ends, straight, shoulder-blade length, thick
Result: Level 4–5 red at roots, Level 6 red at ends
Hair condition: Soft
Usage: ~1.5 sets

Worth Knowing

Starts vivid. Evolves beautifully.

Every oxidative red on the market fades faster than other tones — it's just how the chemistry works. Red Flag goes vivid true red on day one, then settles into a rich reddish copper-brown by around week two. Most brands don't tell you that upfront. We're telling you now, because we'd rather you love every stage than be surprised by one.

Day 1
Vivid true red

Day 7
Beginning to settle

Day 30
Reddish copper-brown

Why Red Flag Works

NO PPD.

PPD is the #1 allergen in hair colour. It's removed entirely from Red Flag's dye chemistry — that's the single biggest difference between this and every box dye you've tried.

01

No PPD

PPD-free dye chemistry — the #1 allergen in hair colour, removed.

02

No bleach required

Works directly on dark, unbleached hair. No pre-lightening step.

03

No ammonia

Gentler process, less of that sharp chemical smell.

04

Powered by 12 oils

Camellia, jojoba, avocado, grape seed, rapeseed, sweet almond, rice germ, macadamia, meadowfoam, shea, evening primrose & rosehip — blended into every batch.

05

Vegan & cruelty-free

No animal ingredients, no animal testing. Ever.