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12 AM Semi-Permanent Conditioning Colour

Regular price $22.00 SGD
Regular price Sale price $22.00 SGD
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29 total reviews

12 AM is a mysterious midnight blue shade that goes well with anything. The blue fades true to colour, before it becomes silverish grey and ends off in a cool-toned blonde. 12 AM will leave a subtle tint of blue on darker levels of hair but it looks most vibrant on pre-lightened level 8 hair (refer to listing images). 12 AM would look a bit greenish if there is existing yellow tones in your hair. 

Product Info

Lasting Power: 60 - 75 washes

Things to Note: Do avoid the skin when applying the hair dyes as it will cause staining. The colour will also bleed when your hair is wet, especially for the first few washes so do dry your hair after showering and use dark coloured clothes and towels. The colour bleeding will slow down as the dye fades off.

#QwerkyTIP: Dilute the shade with conditioner to get a pastel blue shade. Always do a strand test before colouring your whole head.

Size: 200ml/6.8 fl oz.

How To Use?

Bleach your hair to achieve the most vibrant results. Make sure your hair is clean and dry before moving on to the next steps

Divide hair into 4 sections & secure with alligator claw clips.

3: DYE
Take smaller sections of hair & apply the dyes generously with a brush or with your hands (while wearing gloves)

Wait 30-60 minutes

Rinse with lukewarm water and dry your hair with a dark coloured towel. Dry your hair and see the full vibrancy of your new hair colour

To Note:

The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. Please contact us before purchasing so we can better advise.

It is normal for the colour to bleed especially in the first few washes. Staining may also occur on skin and surfaces. Do use dark coloured towels and wear dark coloured clothes when stepping out of the shower.

Our dyes look best on bleached and toned hair.

You should carry out a skin sensitivity test 48 hours before using this product to check you are not allergic to it.

You should also do a strand test to check how your hair will look after using our dyes. Do not dye your hair if you don't like how your strand test looks or feels.


Do your dyes work on unbleached hair?

Some do! Riot and Barbie appears as a dark red or pink hue on unbleached hair! We are working on developing more shades that show up on unbleached hair so do stay tuned!

How long do Qwerky Colour dyes last?

Our dyes have different amounts of lasting power but generally it lasts between 1-3 months. Do refer to the descriptions in the individual product listings for more information.

How many tubs do I need?

It depends on your hair length and thickness, but generally 1 tub (200ml) is sufficient to cover shoulder length hair. Do check out our hair length chart for more information 😊

Will Qwerky Colour damage my hair?

Nope! Our dyes are non-damaging and do not contain any harsh chemicals that dry out your hair.

When do Qwerky Colour products expire?
Do check the bottom of the tubs for the expiry date of the dyes. They can be kept up till expiry date if stored in a cool and dry place, away from sunlight.

Is Qwerky Colour cruelty free?
Yes, all of Qwerky Colour’s products are cruelty free.

What hair types is Qwerky Colour suitable for?

Qwerky Colour is suitable for all hair types. We encourage you to do a strand test before applying the dye on your whole head to ensure that there are no adverse reactions and the colour meets your needs. If any discomfort occurs, please stop using the product and contact a medical professional if any serious complications occur. If you have any questions, please email or drop us a DM on Instagram.

Shipping Information

How long will it take to receive my order?

You will receive your item within 3-4 working days for Standard Delivery. Opt for Express Delivery to receive your item within 24 hours.

Which shipping provider do you use?

We use Pickupp to delivery our parcels.

I am having shipping issues, who can I contact?

Feel free to contact us with your shipping issues via Email or Instagram DM.


Aqua, Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Amodimethicone, Trideceth-12, Cyclopentasiloxane, Dimethicone, Paraffinum Liquidum, Glyceryl Stearate, Hydroxyethylcellulose, Aloe Vera Extract, Lavandula Angustifolia Extract, Canarium Album Leaf Extract, Parfum, Methylisothiazolinone, Benzyl Alcohol, Propylene Glycol, CI 56059, CI 42520

Customer Reviews

Based on 29 reviews
So vibrant !!

The quality of the dye is amazing , my hair felt so soft and moisturised after dyeing it ! The dye is super super easy pigmented and you really don’t need a lot . My hair ended up becoming green as my bleached hair was quite yellow but I don’t not mind it as it’s actually a very pretty dark green shade ! Do take note because this dye is super pigmented it does stain everything so be careful of that !

super pretty and vibrant!

the colour is very gorgeous. surprised it managed to last so long as well! it’s been about a month since i dyed and hasn’t really faded that much! the colour is still very much there! and it’s smells DAMN GOOD. the faded tone is also very pretty i got a bit of an ashy blue 10/10

Lee Jia bao
Omg so pretty

At first was quite skeptical but damn no regrets at all guys! The Color so damn bright and vibrant. I love it so much! You have got to try!!!!

Hannah Haziqah Kamsani
love love love!!!

i heard many great reviews regarding qwerkys colour and they did not disappoint!!! i bought 2 dyes because i have thick hair but one dye is enough ! however i had level 9 hair but the colour turned out more green than blue but i went in again with the same colour again and it became the blue that i expected! it does stain so becareful when dyeing! otherwise, love everything about it and would buy again :)


I didn’t expect to have such a prominent yet subtle colour change because of my hair being unbleached. But the hair dye was so striking that it really gave off a nice highlight to my hair. Would definitely go for the other colours now seeing what this brand can do