Red Flag No Bleach Lifting Colour Cream

$18.90

[WAITLISTERS EXCLUSIVE] Free Walking Red Flag Bandana with purchase of Upsized Red Flag from now till 6 Aug 23.59pm. Add the bandana to cart before carting out for the discount to be auto applied

Red Flag is Qwerky's first permanent colour — a one-step formula built for dark, unbleached hair that semi-perms can't touch. As it processes, Butter Developer lifts your natural base colour while the red pigment deposits at the same time — no separate bleach step, no salon visit, and 12 nourishing oils worked into the formula to keep damage as minimal as we could make it.

Red Flag is formulated for dark, unbleached hair specifically. If you're already bleached, permed, or relaxed, do a strand test first.

Lifts your natural base colour and deposits vivid red pigment in one step (no separate bleach process needed)
Delivers visible, true red on dark, unbleached hair
Formulated with 12 nourishing oils to minimise damage during processing
PPD-free and ammonia-free means gentler chemistry with significantly lower allergen risk than most permanent box dyes
Permanent colour that grows out naturally rather than washing out, so there's no reapplication cycle
Vegan and cruelty-free

Camellia Oil – penetrates deep to replenish lost lipids
Jojoba Seed Oil – mimics your natural oils to lock in moisture
Avocado Oil – vitamin-rich, nourishes from within
Grape Seed Oil – antioxidant-rich, counters oxidative stress

Plus Rapeseed, Sweet Almond, Rice Germ, Macadamia, Meadowfoam, Shea, Evening Primrose & Rosehip Oils

No PPD. No ammonia. Vegan and cruelty-free.

Red Flag comes complete: No-Bleach Colour Cream (100ml) and 25 Vol Butter Developer (100ml) — mix, apply, rinse, done.

Want the full experience? The Red Flag Kit ($51.90 worth of items) packs everything above plus the Suck It Up Colour Locking Hair Mask (100ml), reusable latex gloves, a mixing bowl, four alligator clips, and a hair dye brush with comb — every tool you need for a clean, salon-style application at home.

Pop on your gloves and mix the colour cream with developer in a 1:1 ratio, then apply to dry hair on mid-lengths to ends first, roots after. Leave on for 30 to 60 minutes (a little scalp tingling is normal and fades away). Go the full 60 minutes for a brighter red. Rinse until the water runs clear, then shampoo and condition as usual.

A woman posing in a black graphic tank top with red lettering, accessorized with silver chains and bracelets, set against a blurred city street background with motion blur.

Lifts the darkest of bases

GOOD FOR

All hair types, unbleached hair

FEELS LIKE

Creamy texture, easy to apply

LOOKS LIKE

A true red, fades to a copper brown

FORMULA

No bleach, ammonia, PPD

Red Flag in action

before

after

Back view of a person with shoulder-length, straight, dark brown hair featuring warm auburn and copper-brown highlights, wearing a light gray t-shirt against a solid light gray background.

before

A person viewed from behind wearing a light gray top, showcasing a shoulder-length, straight-to-slightly-wavy hairstyle with deep burgundy and dark brown roots transitioning into vibrant red highlights.

after

Not all reds are built the same

TLDR, your base colour gets lighted with Red Flag so the red is much more visible than Riot on dark hair

Red Flag

peroxide

2-3 levels

base colour lift

unbleached

best suited

red in all lightening

colour on unbleached hair

Riot

peroxide

base colour lift

pre-lightened

best suited

dark red under sun

colour on unbleached hair

12 Add Oils

Colour that conditions as it works. 12 oils keep your hair soft wash after wash

No Bleach

Red Flag lifts dark, unbleached hair without the damage

No Ammonia & PPD

Ammonia swells and roughs up the hair shaft; PPD's a common scalp irritant

Salon Grade

Salon-grade product quality, made for at-home application on dark, virgin hair

The Red Flag Routine

Must haves for a healthy and long lasting red mane

01. Red Flag No Bleach Lifting Cream

Mix dye cream with developer in a 1:1 ratio and apply on dry hair. Wash off in 30-60 minutes depending on your desired level of vibrancy.

Suck It Up Colour Locking Hair Mask - Qwerky Colour

02. Suck It Up Colour Locking Mask

Use after shampooing 3-4 times a week to prolong hair colour and keep your hair nourished.

Sample Size — What The Frizz Hair Serum Oil (5ml) - Qwerky Colour

03. What the Frizz Hair Oil

Apply on wet or dry hair for added hydration, and heat + colour protection

Semi-Permanent Hair Dye 200ml - Non-Damaging Conditioning Color - Qwerky Colour

04. Riot Semi-Permanent Colour

When your red has faded, use Riot to bump up your red hues to its former glory. Apply on dry hair and wash off after 30-60 minutes.

How many boxes do you need?

Shoulder-length, normal thickness 1 box

Mid-back length 2 box

Waist length 3 box

Thick or curly hair +1 extra box

FAQ

Red Flag contains peroxide and lifts your natural colour 2–3 levels while depositing red. We stripped out as many harsh chemicals as we could and added 12 natural oils to keep hair feeling soft, but it's still harsher than our semi-permanent shades because of the peroxide. Pair it with Suck It Up Mask afterward to give that hydration back.

Yes, that's literally why it exists. Because it lifts as it deposits, you'll actually SEE the red show up on dark hair. No pre-bleaching required. This is the whole point of Red Flag vs Riot.

No, Red Flag lightens your base 2-3 levels, permanently. Once the red washes out, you're not back to your original dark hair, you're at the lightened base underneath. This isn't a "the colour fades and you're back to square one" kind of product, but Riot Semi Permanent Dye is! Plan accordingly.

Touch up with Riot. It's our semi-permanent, no-peroxide formula, so it won't lift your base any further. And just to be clear, "permanent" refers to the lightening effect on your base, not the red itself lasting forever. The red will still fade over time like any dye, Riot is just the safe way to top it back up without lightening your hair further.

We ditched ammonia and PPD, two of the biggest irritant offenders in permanent dye, so that's a real plus. But we still recommend to do a patch test first and check for any reaction before applying it fully. If you're not sure or want to play it extra safe, you can also apply away from the scalp to reduce direct skin contact.

Slight tingling sensation is normal during application and it usually disappears after a couple minutes.